Ecommerce User Experience
Experience design is an approach in developing products that puts user at the center of a process. User experience is built during the moments of interaction with the system, brand or environment.
Most successful companies practice user experience oriented process of developing their brands today. And this approach proves to be very efficient in building loyal customer base in offline world. Would it make sense to do the same in building online brands?
I’d say it would make even more sense. Online competition is even more sever and access to competitive brands is much easier. Putting user in the head of the game gives a serious advantage in such a competitive world.
How user experience is different than usability?
Usability is just one part of a full experience. And ecommerce user experience is much wider category and much harder to approach and consider in development process.
User experience design consists of many different disciplines and requires experience in multiple aspects of brand development.
Peter Morville on his website offers his view of user experience honeycomp.
He names these facets of user experience:
- Useful
- Usable
- Desirable
- Findable
- Accessible
- Credible
- And Valuable being at the center.
Although it depicts pretty general approach for user experience design I’m going to touch more on ecommerce user experience in my next article.
Some resources:
User experience by Apple
Ecommerce user experience report from NNGroup
Mar 23, 02:29 PM |